A reputation can be very hard to maintain without continuous effort. The consequences a person, business and other industries can get from a single negative issue can hardly be redeemed even after so many positive reviews in the past. Getting a bad reputation once can lead to downfall for individuals and businesses alike. This is why reputations should be valued and be taken real good care of immensely.
Good reputations are not just based on brands and product lines. Great services from professional, technical and skilled services providers are also important factor to your business reputation. Feedbacks on services rendered will reflect on the kind of company you have.
Reputation marketing and management is a significant plan of action that business owners, big or small should take into consideration. It is virtually important and necessary to make an effort in maintaining and establishing a good reputation not just for your valued clientele but also to your other potential customers that haven’t tried your product or services yet. Having a bad reputation hinders your business to gain more valuable clients from coming in. To make matters worse, your existing clients may also stop buying your product or stop seeking your services.
A stained reputation is already bad enough, let alone losing customers because of one lousy review you have online. Would you ever allow that to happen to your company? I don’t think so.
As more and more people are getting into the habit of looking into the web for reviews on products or services they opt to obtain, a business establishment can never be complacent to avoid being left out of the competition. A single comment of unsatisfied client can spread like virus that can definitely affect your business.
Studies show that there are more than 70% of the customers nowadays who bases their decision according to what others have recommended in online business reviews. What products and brands that gets more recommendation and positive reviews are usually the “in” things for them. It also suggests that most of these customers who acquired the products through the influence of online reviews found out that these reviews are really true and a great help to them.
How can a company or a brand establish a good reputation online?
As many people are pretty much into online for whatever purposes they can think of, it is the best place to create a name or a reputation to boost your business. The web becomes the playing field for businesses in promoting their brand name or products.
To establish a good reputation online, you have to create a website and get your business in the social media networking sites and be among the top company in the search engine rankings. High search engine rankings can be attained through Search Engine Optimization (SEO), press releases, blogs, reviews and be socially visible and build your market.
Online interactions are essential in promoting a product and business. But, it is very important to be truthful about what you say or promise to customers to steer clear from getting any bad feedbacks and reviews. A business or a company must be very careful and responsible enough to provide not just their best but even exceed customer’s expectation. Remember, having satisfied and happy clients is crucial to the success of your business and should never be taken lightly.
Daily deals sites can also create great promotion and reputation as well. Reviews after the event can be very favorable to your business if the activity is well planned. These sites will take care of the promotion and you will be responsible of making sure that the products on sale are of good quality as they are advertised.
A business is the product of years of hard work, studies and researches, headaches, sweat and great money involved before being realized. Grab every opportunity there is to improve them. Later on, you can reap the fruits of your sacrifices and enjoy them.
The KEY is: great reputation marketing and effective brand management = business success!
Image Source: attractmoreclients, paleoctupos , amadeusconsulting
No comments:
Post a Comment